Make the next step explicit
Tell the homeowner which business will contact them and what the conversation covers. An unexpected call from an unknown number is easier to ignore than a clearly explained next step.
Review the journey by source
Compare contact rate by channel, form, service and time of enquiry. Review invalid details separately from people who are simply unavailable. Avoid assuming every unanswered call means the lead was fake.
Give follow-up a clear owner
Assign responsibility, contact promptly within your operating hours and use an appropriate follow-up sequence. Respect communication preferences and record outcomes so marketing has something useful to optimise.
Put it into practice
Review one recent group of enquiries with your sales team. Agree the quality criteria, identify the largest recurring mismatch and decide what to change before buying more traffic.