Not every enquiry is the right project.
Extension enquiries can begin well before a project is ready for pricing. A campaign needs to understand planning stage, budget expectations and the type of extension, rather than collecting contact details alone.
Qualification that makes sense for home extensions
- What type and approximate size of extension is planned?
- Are drawings or planning decisions already in place?
- What is the intended start date and indicative project budget?
A campaign matched to the buying journey
Use specific search campaigns for the extension types you build. Support demand with real project stories and a landing page explaining what is needed for a useful initial conversation.
Connect marketing with the sales team
Distinguish early advice requests from projects ready for an estimate. Review planning stage and realistic build capacity before treating every enquiry as a near-term sales opportunity.