Not every enquiry is the right project.
A single door repair and a whole-house double glazing project require different sales effort. Your campaign should make the products, installation scope and areas you serve clear before someone submits their details.
Qualification that makes sense for windows & doors
- Which windows or doors need replacing, and approximately how many?
- Is this a repair, replacement or new-build project?
- Who owns the property and when is the installation planned?
A campaign matched to the buying journey
Separate high-intent replacement searches from repairs and parts. Use genuine installed-project creative on Meta, and landing pages that explain the product range without unsupported energy-saving claims.
Connect marketing with the sales team
Track booked surveys, quotation values and completed installations. Feed back why leads are unsuitable, including product mismatch or coverage issues, before increasing spend.